sábado, 24 de outubro de 2015

24.10.15 - Giza | El Sokhna



Yesterday didn`t dance with the bride; nor seen her. There was no internet able to support so many users and so, instead of working, i finnish the evening night with Chel and Drew in the garden in front of their room, endding the stock of cognac I had brought from Barcelona airport.
This morning we left Giza towards El Sokhna on the Red Sea.
The morning was unusual adventure of crossing the city of Cairo and the famous Ring. Despite being Saturday (equivalent to Sunday for the Arabs), the traffic is a rush in this 22 million people metropolis.
In the Ring and its almost 30 km long, we'll come across huge billboards, advertising for several brands and products. Report for such a large universe like Cairo requires a major effort on the part of brands to capture a second fraction the drivers and families. Isn´t like communicate to a niche, it is to communicate to millions undifferentiated. Amid all the publicity possible and imaginary, it was with pleasure that I saw the billboards of lubricants brand which sponsors the BMW - isn`t  eni - use DTM with its colors as an image on billboards. The same applies to the brand that sponsors the Citroën C-Elyse in the WTCC. Proof that motorsport is an excellent communication channel brands. Yes, there were also with other sports but in less quantity: once saw the face of Roger Federer and one occasion the Barcelona players; Atletico de Madrid have billboards of his Foundation and football school in Cairo.
Returning to the road, after Cairo, went towards the Sinai, the Suez, to then go down to El Sokhna. Between traffic madness of Cairo and the Egyptian Riviéra, we had long straights crossing the northern eastern desert. A desert with yellow earth and stone, contrary to what usually one imagines an African desert.
At lunch, in the most southern part of the Suez Canal, beyond normal Catering Cross Egypt Challenge, we tasted "egypcian urban" food here site motor home, away from all standard of safety and hygiene. But it had the look and the thing was ... picturesque!
Then, with new energies, entered in the turns of Riviéra. How good is this road, between the sea and the mountains, a stunning beauty.
My new white, black and red Alpinestars gloves, at the second day, started to be brown and black!



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